Who we are


Neal Kreitman

After more than 25 years in corporate market research, Neal Kreitman founded and is Senior Partner at ABN Partners. He has built successful market research functions at organizations of all sizes, from Internet start-ups to fortune 500 companies. He has extensive experience in both qualitative and quantitative research methods.     

Neal is recognized as a highly skilled moderator, and survey design and analysis expert. Most importantly, he has the ability to translate business issues into research questions and identify the optimal research design. He provides impactful insights to all levels of management by innovatively synthesizing research findings to present a comprehensive view for decision making.   

Neal has worked on a broad spectrum of projects including: customer segmentation, communications effectiveness, website usability, new product development, brand health, competitive intelligence and customer experience.  His thought leadership in customer experience has made him a popular speaker at many market research conferences. Additionally, he has taught market research at Johns Hopkins, Carey School of Business.   

When Neal is not working, you can find him cycling around his home in Hillsborough, NJ or at one of many charity bike rides.